The goal is what the machine is attempting to optimize. Most clients choose either maximize alpha or maximize raw return.

| Definition | |
| Maximize Alpha | Splits stocks of the chosen universe into buckets based on alpha. |
| Maximize Raw Return | Splits stocks of the chosen universe into buckets based on performance. |
| Benchmark | Set one or more benchmarks and the weightings for each. |
| Equal Weight Benchmark | Instead of using the defined benchmarks, set the benchmarks to be an equal weighted (per rebalance period) version of the stock universe. |
| Market Cap Benchmark | Use a market cap weight of your stock universe as your benchmark. This will be done using the point in time universe rather than the benchmark security you selected. |